Tourism Planning for Park and Recreation Agencies Certificate

Gain effective knowledge of the creation and use of parks and recreation assets for tourism. Learn how to set goals, analyze markets, and create and market tourism products.





More and more, tourists are seeking outdoor and nature based tourism opportunities. Parks and other recreation facilities are in a prime position to take advantage of this trend and help the community economically, environmentally, and culturally. The Tourism Planning for Park and Recreation Agencies Certificate will discuss the benefits of utilizing recreation assets for tourism and will lead you through the process of planning, implementing, and gaining public support for this effort.

See More

Course Schedule

This course is self-paced allowing you flexibility in the time needed to complete the course. You decide the order and progression you’d like to take, allowing you to revisit and review sections in greater depth as needed.

The certificate program includes the following elements:

  • Five self-paced, self-study e-courses
  • Companion assignments, which allow you to apply what you have learned in the courses and are reviewed by course instructors, with substantive feedback provided
  • Downloadable worksheets to complete and keep for your agencies use
  • Supplemental reference material
  • Real world case studies and learning opportunities
  • Informal quizzes and knowledge checks

Following each course, you will complete an assessment which requires you to demonstrate your understanding of key course concepts. Upon successful completion of the assessment you will be awarded an electronic certificate of completion.

Each course in this program builds upon the previous in a logical progression leading to the creation of a plan to use park and recreation assets for tourism. The courses should be taken in this specific order.

Course Progression:

  • Course 1- Preparing to Plan
  • Course 2- Public Engagement
  • Course 3- Analyzing the Market
  • Course 4- Assessing Needs and Enabling Local Support
  • Course 5- Product Creation, Marketing, Branding, and Evaluation

Be able to:

  • Explain how park and recreation agencies are an integral part of the tourism industry
  • Engage the public when planning park facilities and tourism related activities
  • Analyze supply, demand, and visitor attitudes for impact of your use of park asserts for tourism
  • Create a needs assessment that helps fill gaps between current and desired conditions
  • Gather public support for your tourism development efforts
  • Create and market parks and recreation facilities and programming for tourist use
  • Evaluate the effectiveness of your tourism development efforts

Recommended Background

This certificate program is intended for park and recreation agency directors and staff who wish to create or better utilize parks and recreation assets for tourism. Completion of the Park and Recreation System Master Planning Certificate would be very beneficial for foundational knowledge about the planning process. To successfully complete the portfolio pieces, it is recommended you have access to agency and community planning resources.


Aside from an internet connection, what resources will I need for the course?

No additional resources are required for this course.

Will I get a certificate after completing the course?

Yes! All courses include a final assessment to evaluate your understanding of key course concepts. A certificate of completion will be offered to you if you complete the assessment with a score of 80% or higher. You will earn a certificate of completion for a certificate program after completing all program assignments and the assessments with a score of 80% or higher.

Why should I take this course?

Each Eppley e-course is designed collaboratively among experienced instructional designers, subject matter experts, and our partner organizations and institutions. The course curriculum includes current information and best practices in the field, and it is recognized by national leaders in parks, recreation, and land management. Not only will this course benefit your career by expanding your knowledge base, but it will also enhance your application and problem-solving skills.

For more frequently asked questions, please visit our Help Center.


Good, comprehensive training for tourism planningReview by Kyla B.
This course provided a comprehensive review of the planning elements related to tourism. As an online course, I enjoyed the option to self-pace. This course offers a number of learning tools including short videos, flip cards, quizzes and links to outside resources that enhance the overall learning experience. Once I completed the courses, I found it easy to apply what I learned to develop the final plan/project. (Posted on 7/23/2018)

Write Your Own Review

You're reviewing: Tourism Planning for Park and Recreation Agencies Certificate

How do you rate this product? *

  1 star 2 stars 3 stars 4 stars 5 stars