Training for Public Agency Communicators and Partners Certificate Program

About

Training for Public Agency Communicators and Partners Certificate Program

This course will cover other important situations or concepts that public agency communicators are likely to encounter in their work, from crisis communications to special events as well as the use of branding and graphic identity and working strategically with our partners.

Elements of the course:

• Interactive practice activities
• Learn More opportunities
• Supplemental reference materials
• Information assessment quizzes
• Engaging Videos
• Final assessment

• Course 1: Communications Policy and Practices
  • Unit 1: Why Does Your Agency Need to Communicate?
  • Unit 2: Basic Tools and Terms
  • Unit 3: Applying Policies to Communication
  • Unit 4: Understanding Accessibility Laws and Policies
  • Unit 5: Obtaining Permissions for Information Use
  • Unit 6: Communicating Agency Priorities
• Course 2: Communication Tools
  • Unit 1: Basic Tools and Terms
  • Unit 2: Communicating Your Message to the Public
  • Unit 3: Publishing on Agency Websites and Social Media
  • Unit 4: Navigating the Relationship Between Personal Communications and Professional Position
• Course 3: Media Relations
  • Unit 1: Basic Tools and Terms
  • Unit 2: How to Interact with the Media
  • Unit 3: Information Accuracy and Consistency
• Course 4: Other Communications Topics
  • Unit 1: Basic Tools and Terms
  • Unit 2: Crisis Communications
  • Unit 3: Branding and Graphic Identity
  • Unit 4: Working with Partners
  • Unit 5: Special Events for the Public
• Course 5: Putting It All Together – Planning Your Communications Strategy
  • Unit 1: Best Practices and Elements of a Communications Plan
  • Unit 2: Identifying Goals and Key Audiences
  • Unit 3: Crafting Messages
  • Unit 4: Creating a Communications Plan
  • Unit 5: Evaluating the Success of Communications Plans and Products

Recommended Background:

There are a wide range of public agency communicators, their partners, and members of the public who may qualify for and benefit from this training. The primary users have been identified as National Park Service employees who, at a minimum, have collateral duty responsibilities pertaining to communications, marketing, and/or public affairs. This training is also designed for and applicable to park professionals in state, county, and municipal agencies and non-profit organizations who are responsible for communicating with the public.